Coffee Beans Festival Turns Saudi Arabia’s Jazan Into A Cultural Hub


JAZAN: For the seventh year in a row, a bustling crowd of farmers and families gathered in Al-Dayer governorate, in the eastern part of the mountainous Jazan region of Saudi Arabia, to participate in the Coffee Beans Festival, which concluded on Tuesday.

For six days, about 200 farmers — nearly three times the size of previous festivals — displayed a variety of coffee products to visitors eager to try out various coffee beans, aromas and tastes from the surrounding areas.

Although Jazan continues to be known for its most famous Khawlani coffee bean, the increase in visitors, farmers and leisure activities at this year’s festival marked a palpable shift in a region that is increasingly popular for its natural landscape, heritage and economic opportunities.

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