Jamaica Launches Crackdown On Counterfeit Coffee
The Jamaica Agricultural Commodities Regulatory Authority (JACRA) has launched an enforcement drive to tackle copycat coffee it says is damaging authentic Jamaican brands.
Jamaican coffee is sold at a premium because cultivation only takes place in the Blue Mountain and High Mountain areas of the small Caribbean country, and that means only a limited supply of the product is ever available for sale on international markets.
Jamaica’s Blue Mountain coffee was among the first to be considered a ‘specialty’ coffee, i.e. a gourmet product grown in special geographic microclimates that produce beans with unique flavour profiles.
JACRA has just released a statement saying that the Jamaican coffee sector is losing millions of dollars to the illicit trade, which is also damaging the reputation of the Blue Mountain and High Mountain brands.