The Jamaica Agricultural Commodities Regulatory Authority (JACRA) has launched an enforcement drive to tackle copycat coffee it says is damaging authentic Jamaican brands.
Jamaican coffee is sold at a premium because cultivation only takes place in the Blue Mountain and High Mountain areas of the small Caribbean country, and that means only a limited supply of the product is ever available for sale on international markets.
Jamaica’s Blue Mountain coffee was among the first to be considered a ‘specialty’ coffee, i.e. a gourmet product grown in special geographic microclimates that produce beans with unique flavour profiles.
JACRA has just released a statement saying that the Jamaican coffee sector is losing millions of dollars to the illicit trade, which is also damaging the reputation of the Blue Mountain and High Mountain brands.