Leveraging Technology for Better Coffee

From finance.yahoo.com

iFinca app ensures fair, transparent pricing for coffee farmers, seamless transactions for importers & roasters

Low prices paid to coffee farmers and rampant speculation in the market are jeopardizing the future of coffee. The industry is increasingly looking to technology to improve transparency and deliver more value. The iFinca platform streamlines trade to deliver greater value to coffee farmers and provide coffee companies with full traceability to the farmgate price.

“If we’re going to make sure farmers get what they need to produce coffee sustainably, we need to figure out how to better distribute value,” said Alexander Barrett, CEO of iFinca. “With iFinca handling the heavy work of sharing verified information, we’re able to create efficiencies across the supply chain that ensure that farmers are better compensated and receive a living income.”

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