New Ugandan Quality Lab Funded by Crimson Cup Coffee & Tea Helps Coffee Farmers Pursue Sustainable Future


COLUMBUS, Ohio- Award-winning coffee roaster Crimson Cup Coffee & Tea believes that lack of access to knowledge about coffee quality keeps many coffee farmers from earning a fair return on their crop.

“With the commodity price for coffee hovering around $1 per pound, many of the world’s small coffee farmers struggle to eke out a living – even though their coffee, when roasted, may sell for $15 per pound or more,” said Founder and President Greg Ubert.

“American consumers who pay $4 or more for a coffeehouse espresso or latte seldom know that the farmer received only a few pennies for the coffee in their cup,” he added.

To help solve this problem, Crimson Cup invests in quality labs and teaches farmers how to grade their own coffee. The most recent lab opened in the East Nile community in Uganda earlier this year.

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