U.S.-Based Intelligentsia Coffee to Open First International Location in Seoul

Intelligentsia Coffee, a Chicago-based specialty coffee company, is opening its first Korean branch in the historic Seochon area of northern Seoul. The expansion marks Intelligentsia’s first foray beyond the US borders, having established 12 coffeebars across cities like Chicago, Los Angeles, New York, Boston, and Austin, Texas. The decision to enter the Korean market stems from the country’s status as one of the fastest-growing specialty coffee players globally. James McLaughlin, CEO of Intelligentsia Coffee, expressed excitement to further their commitment to the specialty community in South Korea, where a growing number of coffee drinkers share their passion for extraordinary coffee. MH Partners, a Seoul-based coffee import and distribution company, has facilitated Intelligentsia’s entry. Korean consumers have already encountered Intelligentsia products, from bagged coffee to bottled beverages, in upscale cafes and tech offices, as well as through the Market Kurly shopping platform. Intelligentsia Coffee’s Korean entry is expected to intensify competition in the already-saturated domestic coffee market. Canadian coffee brand Tim Hortons plans to establish 150 Korean stores within the next five years, and Singapore’s Bacha Coffee announced its inaugural Korean location in July.

Read More @ Korea JoonAng Daily

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