LAGOS (Reuters) – Businessmen in the Nigerian city of Lagos typically broker deals over cognac or champagne. But, on a sunny afternoon in the city’s upmarket Victoria Island business district, a clutch of men celebrated with steaming coffee that cost 35,000 naira ($114) for a three-cup brew.
Jamaica Blue Mountain, the gourmet variety they imbibed, is coveted around the world for its superior quality.
Ibrahim Samande, owner of the Mai Shayi Coffee cafe that sold the drink, knows not everyone can afford the splurge. But he believes cachet and ceremony, and attractive spaces to enjoy a cup, will lure more of Nigeria’s 200 million people to drink coffee.