Connecting Seed to Cup: Crimson Cup Leads Coffee House Owners and Baristas on Trip to Make Meaningful Connections with Honduras Coffee Farmers
From: finance.yahoo.com
COLUMBUS, Ohio, March 13, 2020 /PRNewswire-PRWeb/ — Crimson Cup Coffee & Tea recently led owners and staff from three independent coffee houses to the Siguatepeque region of Honduras. While following coffee’s journey from seed to cup, they forged meaningful connections with coffee farmers, workers and processors.
“Coffee is more than a product; it’s a relationship,” said Coffee Buyer Dave Eldridge, who led the trip. “We all know what coffee means in our lives. Our origin trips are a way to share what coffee means in the lives of coffee growers and their communities.”
Founder and President Greg Ubert said trips like these support Crimson Cup’s goal of moving beyond the traditional coffee buying model. Many roasters use brokers to import coffee, never meeting the farmers and workers who produce the crop.
