Coffee is the world’s favorite drink, with more than 400 billion cups enjoyed per year. We do our part to add to that grand total. Coffee drinkers around the world love their coffee — and appreciate it even more when they know that their coffee is grown sustainably.
That is why we and many other coffee drinkers are deeply concerned by the sustainability crisis that has hit the coffee sector. This sustainability crisis has two main aspects. First, while the price of coffee keeps rising for consumers, prices are extremely low for coffee farmers. These low prices have pushed millions of coffee-growing families into poverty. Second, coffee is deeply threatened by climate change and other environmental ills such as water stress.