Saudi Arabia’s PIF launches Saudi Coffee Company

The Public Investment Fund (PIF) of Saudi Arabia announced on Sunday that it had launched a coffee company to promote the kingdom’s coffee beans.

According to the PIF, the Saudi Coffee Company will support the national coffee industry throughout the entire supply chain, from bean to cup.

It will also play a crucial role in the development of production in the southern Jazan region, home of the Coffea Arabica, according to the statement.

The Saudi Coffee Company is expected to invest nearly 1.2 billion riyals ($319 million) in the national coffee industry over the next ten years in order to increase annual production from 300 to 2,500 tonnes.

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