Black Farmers in Brazil Changing Views on Coffee Production

Raphael Brandao, a 31-year-old Brazilian coffee producer, is making historical reparations by producing high-end coffee with beans sourced exclusively from Black farmers. He buys his beans from farms owned by Afro-descendents and aims to reverse the logic that Black people are mere laborers. Brandao launched Cafe di Preto four years ago, selling 800 kilograms (about 1,700 pounds) by 2022 and 1.4 tons the following year. This year, he hopes to increase sales to more than two tons due to a 20% increase in the first quarter alone.

Brandao’s brand features a raised Black fist clutching a coffee branch, and different flavor lines are named after important Black women of Brazilian history. Brazil was the last country in the Americas to abolish slavery in 1888, and racial inequalities remain high in a country where more than half of people identify as “preto” (Black) or mixed-race.

Brandao wants to remind the world that Brazil became a leading coffee producer on the back of slaves from Africa, where coffee originates. He is also seeking to break the stigma that Black people do not produce quality. Today, he has six coffees produced by Black people, all of them of great quality. Many of his clients are looking for quality but also for a product that is “changing the world.”

Brandao is a leader in the Black Business wave in Brazil, promoting commerce among people of African descent as a tool for social progress. He initially had trouble finding Black suppliers due to the majority of coffee plantations in Brazil still belonging to white families. Neide Peixoto, one of Brandao’s first suppliers, grows coffee on land owned by her family, bought by her husband and brothers who are also former laborers.

Read More @ Phys Org

Suggested Reading