Indian Coffee Loses Market Share In Europe
Kochi: Indian coffee exporters may have lost their market share in Europe to Brazil, which has been able to push more quantities taking advantage of a larger crop and lower prices in the last few months.
India is the second top seller of coffee in Italy after Brazil. Germany, Belgium, Russia are also big buyers of Indian coffee. “But while liquidity problems and higher prices forced Indian exporters to go slow on shipments, Brazil has been continuing its exports since the Covid pandemic started. Devaluation of Brazilian currency also helped the exporters,’’ said Ramesh Rajah, president of Indian Coffee Exporters Association.