Ethiopia aspires to penetrate Chinese coffee market to boost export earnings

Ethiopia wants Chinese involvement in the coffee business to improve value addition as the East African country looks to boost its coffee export profits, according to an Ethiopian official.

In a recent interview with Xinhua, Adugna Debela, Director General of the Ethiopian Coffee and Tea Authority, said that as part of its ongoing efforts, Ethiopia has launched an initiative to entice Chinese investors to join local coffee roasters for value addition and increased direct coffee export to China.

Ethiopia, which is now attempting to break into the Asian coffee market, recently presented the newly established Ethiopian Coffee National Brand to the Chinese market during a trade show in China, according to Debela.

Ethiopia’s historic top five coffee export destinations were the United States, Japan, Germany, Belgium, and Saudi Arabia, and coffee export is frequently referred to be the backbone of the country’s economy.

Currently, the country is striving hard to expand its reach and capitalise on the growing Chinese coffee market.

“Right now, the Asian market, notably China and South Korea, is a very excellent opportune area for us to develop and sell coffee,” Debela added.

“We’ve already asked Chinese investors to partner with our Ethiopian coffee roasters in a joint venture. A coffee with extra value may be shipped directly to China “Added he.

Despite the impact of the current COVID-19 epidemic on Ethiopia’s speciality coffee marketing in China, the director-general emphasised the country’s strong desire to increase both Chinese involvement in the industry and Ethiopian coffee exports to China.

“Now is the moment for them (Chinese investors) to come and invest in Ethiopia, especially in coffee,” he added.

Ethiopia’s new coffee policy, according to Debela, has established an enabling climate for coffee roasters in the nation, with specific advantages and incentives.

Ethiopia, the birthplace of Arabica coffee, is known across the world for its rich coffee quality and flavour, which spans from fruity to chocolatey, placing the country’s coffee types in high demand.

Ethiopia has been putting in place stringent quality control procedures in order to boost its coffee export profits.

Despite the fact that Ethiopia’s coffee export volume fell this year, quality measures permitted a substantial increase in Ethiopian coffee prices, which rose from 3,700 dollars per tonne to 3,900-4,000 dollars per tonne, according to statistics from the Ethiopian Coffee and Tea Authority.

According to the authorities, Ethiopia earned 854.21 million dollars from coffee exports last year.

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