Much has been written about how COVID-19 has and will continue to affect the coffee supply chain. News publications like yours truly, green buyers and importers, even roasters themselves, all have worked to report on the ways the pandemic is affecting specialty coffee throughout the supply chain. But when it comes the effects it has on producers, firsthand accounts are often hard to come by. It all gets filtered in one way or another through the outlet releasing it, including this one.
That’s why PrimaVera, an importer focusing on specialty coffees in Guatemala, is letting the producers tell how COVID-19 is affecting them in their own words and voices. With their new Video Interview Series, PrimaVera has boots on the ground talking with producers and letting them tell their own stories.