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Colombian Students’ Web Series Confronts Possible Future Without Coffee

From: purdue.edu

Six students from the Universidad de La Sabana in Colombia and their advisors have partnered with Purdue University researchers to raise awareness of the various threats facing Colombian coffee farmers – from climate change to poverty and the disinterest of young people toward remaining in rural areas.

After a year of research and months of production in 2019, the students premiere “Uprooted” [Desarraigo], a web series that highlights the problems facing the most important emblem of Colombia’s identity and a bastion of its economy: coffee. This innovative digital campaign, designed for social media, underscores that coffee is more than a drink; it is a part of Colombia’s identity and tradition.

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