Taiwan Private Collection Auction sells largest quantity of winning coffee

The winner of the 2022 Taiwan Private Collection Auction (TW PCA), a washed Gesha from Royal Bean Geisha Estate, sold for US$183.50 per pound to Black Gold Coffee, one of Taiwan’s largest coffee importers and a frequent participant in PCA and Cup of Excellence auctions.

“We used to exclusively import coffee from abroad, but in recent years we’ve adopted the principle that localisation must precede globalisation. Alex Chou, the business manager at Black Gold, explains, “Therefore, we want to do our part to aid the producers and promote their coffee.”

This year’s highest bid of US$183.50 per pound was significantly less than last year’s highest bid of $500.50 per pound, but the amount of coffee sold this year (1167.47 pounds) is more than double that of last year’s 540.11 pounds.

The second-place coffee from Zuo Zhuo Yuan was sold for US$136.50 per pound to the Japanese coffee roaster and retailer Kaldi Coffee Farm. The auction’s largest winner was Kaldi Coffee Farm, which also acquired the fourth-place coffee from Hua Xi Tian Manor Café and the seventh-place coffee from Chi Tsai Liu Li Ecological Farm.

The 2022 TW PCA concluded after more than three hours of bidding on July 30.

The 15 coffees, which weighed a total of 1,168.47 pounds, were sold to buyers from Taiwan, Japan, the United States, Hong Kong, China, and South Korea for $93,594.51. Both the quantity and value of Taiwanese specialty coffee sold on the international market set new records as a result.

The winning coffees for this year were chosen from an initial pool of 61 coffees. A preliminary cupping by 24 Taiwanese cuppers in New Taipei City from 3 to 5 May eliminated 41 coffees. The Coffee Industrial Alliance of Taiwan (CIAT) then sent the remaining 20 beans from eight different countries to the Alliance for Coffee Excellence’s (ACE) global coffee centres.

This year’s event was overseen by Chief Judge Eduardo Ambrocio, and 36 international jurists determined the final winning lots with scores of 86 or higher. Four washed coffees, one honey coffee, nine natural coffees, and one anaerobic natural coffee were included.

“This year’s scores reflect a reasonable assessment of the quality of the coffees. “While last year’s auction results may have demonstrated a great deal of interest in a perceived novelty coffee origin, this year’s results demonstrate that buyers have put a great deal of thought into the marketability of their desired coffee and how they could use Taiwanese coffee as regular, legitimate products to sell in their businesses,” says CIAT Chairperson Krude Lin.

In 2021, ACE and Taiwan Coffee Laboratory (TCL) organized the TW PCA’s first auction. The event, which featured nine winning coffees, was also sponsored by the ROC Council of Agriculture (COA) and ROC Agriculture and Food Agency. It weighed a total of 540.11 pounds and sold for $51,040.21; the winning coffee from Zhuo Wu Mountain Coffee Farm sold for $500.50 per pound.

The event’s success prompted COA to launch a new initiative aimed at promoting the Taiwanese specialty coffee industry. It subsequently established CIAT with TCL leadership to oversee such initiatives, which include the 2022 TW PCA with ACE.

“I believe this year’s and last year’s results demonstrate that Taiwan has the potential to become the best coffee origin in Asia. Leo Liu, TW PCA Liaison and TCL Director of International Affairs, asserts that the producers, roasters, and cuppers are all fully committed to making this a reality.

Read more • gcrmag.com

Suggested Reading