After the Ethiopian Coffee & Tea Authority established a daily minimum price for coffee exporters, reviews remain mixed. While some say it increases exporters’ bargaining power, others argue that the minimum price does not factor in the nation’s supply chain or the domestic price, writes Gelila Samuel, Fortune staff writer.
“Should I kill myself or have a cup of coffee?” said Albert Camus, the late French philosopher and writer, when asked about the beverage. Indeed, there might be no more apt words for the present value of coffee than “the little bean that changed the world.”
Coffee, a trophy of the capitalist, is the third most consumed beverage in the world. Ethiopia stands fifth in suppling the world with the most widely used psychoactive drug globally.