New Owner For Portuguese Coffee Brand Portucale
Portuguese investment fund Domus Capital Group has entered the coffee market with the acquisition of the Portucale brand.
The brand, which is produced at the Fábrica Estrela da Beira – FEB Cafés roasting plant, was acquired from Sogenave, part of Trivalor group.
Portucale has limited distribution in the HoReCa channel in Portugal and is also available at a number of retail stores in the Ukraine and the Czech Republic.
The new owner has international ambitions for the brand, with plans to relaunch it from September, expanding into more retail markets.