The Economics Behind The Award-Winning Araku Coffee


From large patches of forest lands 20 years ago, Araku, the valley nestled in the Eastern Ghats bordering Visakhapatnam, today stands as a award winning model of agro-economy. The region is home to many Adivasis, who are now proud coffee growers.

What started as a livelihood project for the tribals of Araku by Naandi Foundation is today synonymous with one of the world’s finest coffee producing hubs. Coffee in this region is grown under shade with rich quality of Arabica beans. For its ‘Arakunomics’, the Rockefeller Foundation selected Naandi Foundation as one of the ‘Top 10 Visionaries’ in the world for the Food Vision 2050, Prize which was announced in New York on August 6.

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