LONDON, Sept. 1, 2020 /PRNewswire/ — TRC Specialty Coffee in collaboration with iFinca is innovating a new wave in coffee transparency and traceability. Leveraging the CoffeeChain technology, consumers can now trace their coffee back to the coffee producer on a platform designed to provide transparency, traceability, and equality across the coffee supply chain.
By easily scanning the “Meet the Farmer” QR code their mobile device will route them to a brand or café landing page, which provides information about who grew the coffee and where, and discloses all the supply chain participates. They can also learn more about farm-gate prices. This comes at a time when more consumers are choosing a social-impact approach to their shopping patterns and purchasing products that align with their values. According to iFinca for those who say conscious consumerism is very important, 78% surveyed are willing to pay a premium for ethically sourced coffee.