Moyee Coffee Has Harnessed Blockchain To Disrupt A Conglomerate-Controlled Industry
“In the 21st century, your supply chain is your brand,” says Killian Stokes, university lecturer and co-founder of Moyee Coffee Ireland, a greentech coffee company with big ambitions – to disrupt the industry’s global business model.
Blockchain – which first came into mainstream awareness as the underlying digital network for the boom and bust of cryptocurrency mania – has become a catalyst of that disruption.
A supply chain tracked and traced with blockchain benefits from two key advantages: greater transparency and traceability. From back-end inventory through to front-end consumer experience, the implications are huge: every aspect of production and the supply chain journey can be laid bare.