If you ask a caffeine addict, coffee makes the world go round — even if it is virtual. In light of the pandemic’s physical limits, Coffee Fair Manila is taking the drink online, functioning as the country’s first virtual coffee expo.
According to Victoria Martinez-Esquivias, the event’s Lead Organizer, the expo was originally scheduled to take place in the summer as a physical event, but due to the ongoing COVID-19 outbreak, the event had to be moved online. The expo will now take place from September 3 to 5, according to www.coffeeexpomanila.com. Visit https://coffeeexpomanila.com/visitor-registration-form/ to register for free. The Junior Chamber International–Alabang (JCI-Alabang) hosted the event in partnership with the Philippine Young Entrepreneurs Association (PYEA) and Collabox.
Twenty experts from the coffee industry and other relevant sectors will talk during the course of the three-day event. Steve Benitez, the founder and CEO of Bo’s Coffee; Pacita “Chit” Juan, the President of the Philippine Coffee Board; Joji Pantoja, the CEO of Coffee for Peace; and Michael Harris Conlin, the 2019 National Champion Barista, are among them. There will be talks by Butz Bartolome, a franchise expert from the Philippines, as well as instructional talks on themes ranging from coffee roasting to starting a social venture.
During an online news conference on Aug. 28, Ms. Martinez-Esquivias remarked of the exhibitors, “They have to be coffee-based, or at least tied to the business.” Participants come from the industries of energy, logistics, and construction, according to her. Over 30 local and international distributors, including representatives from Colombia and Nepal, will be in attendance.