Most people’s first thought when hearing the name Pu’er in the Yunnan Province of Southwest China may be Pu’er tea. In addition, it is the largest coffee production center in China.
Zhang Rui’s grandmother and mother began cultivating coffee 25 years ago in order to export the raw material for a modest profit. End of 2018, however, as coffee prices continued to decline, many individuals decided to cut them down and plant corn instead. Zhang was studying in Italy at the time, specializing in coffee research. During that time, she investigated numerous well-known coffee companies and attempted to determine why Yunnan, one of the world’s most suitable coffee-growing regions, lacked any well-known coffee brands. After receiving her degree, she returned to her hometown with the intention of disseminating the most recent coffee-planting techniques.
By chance, she sold 20 kilograms of green coffee beans to a Hong Kong Special Administrative Region (SAR) trader. The beans were finely processed and sold for approximately $230 per pound, which helped her establish her own brand. She and her mother currently manage a 6.67-square-kilometer coffee plantation, which includes a scientific research center and a museum of coffee culture.
Four previously impoverished villages have become prosperous due to their efforts, and local farmers are highly motivated to cultivate coffee as their primary industry.