Gu Qinru: a green coffee buyer’s story


When hearing the term “professional buyer,” people generally think of the glitz, glamor and power of the fashion world. But there are many other buyers in different industries and none more demanding than in the coffee industry.

Professional buyers examine goods and have to work within a budget to make competitive bids for products which they have to resell.

In the coffee industry, a green coffee buyer is a pro who visits coffee farms in their origin countries, cups a wide range of coffees on site and buys the beans for target consumers’ markets.

“In my view, a green coffee buyer requires not only professionalism in coffee knowledge but they can understand targeted markets and predict upcoming coffee trends,” said Gu Qinru, founder of Cupping Spoon and partner of Latorre & Dutch in China.

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