Cairns coffee roaster on why the $7 flat white is coming

Would you pay $7 for a latte on a daily basis?

Add some alternative milk and an extra shot, and you could find yourself shelling out a tenner in no time.

Tropic speaks with Oliver James of Tattooed Sailor and Guyala Café. Now you understand how your coffee is priced and why it is likely to increase.

Mark Dundon, owner of Melbourne’s Seven Seeds and the country’s father of third-wave speciality coffee, believes the $7 flat white is on the way.

Perhaps not this year or the following year, but here’s why. Climate change is a significant factor.
A few months ago in Brazil, an unusual frost destroyed about 10% of the country’s coffee.

It thrust the coffee price debate into the spotlight, and with reason – Brazil grows more than a third of the world’s coffee, producing an average of 3.48 million tonnes per year.

Australia, by comparison, produces 600 tonnes per year. Recent losses are estimated at 348,000 tonnes, or 580 times Australia’s annual production.

As a result of this massive loss, green coffee prices in Brazil have nearly doubled, while demand in other growing regions has soared.

This is on top of the fact that container shipping costs have tripled in the last year! Increased temperatures are also a concern.

Mauricio Salaverria is a well-known coffee producer in El Salvador whom I met. For over 15 years, he has been planting shade cover trees over his coffee to moderate temperatures, slow the ripening process, and protect against ‘coffee sunburn.’

This method has aided the MacLaughlin family at Skybury Coffee in Mareeba in producing some of the finest cherries in Australia.

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