fairlife Launches Dairy, Lactose Free Coffee Creamers

From: dairyherd.com

Branching out from their signature ultra-filtered milk products lineup, fairlife is stepping into the dairy coffee creamer arena. Available in four different flavors; hazelnut, caramel, vanilla and sweet cream, the creamers contain 40% less sugar than regular coffee creamers and are also lactose free.

“Today, the creamer category is dominated by choices that lean heavily on indulgent flavors,” says Bill Kelly, chief marketing officer at fairlife in a recent press release.“As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up.”

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