Luckin Coffee: On The Unmanned Retail Strategy


Luckin Coffee (NASDAQ: LKannounced the launch of two types of unmanned retail machines, the Luckin Coffee Express and Luckin Pop Mini. We think that the “unmanned” retail strategy will be a good supplement for the large enough network of stores that LK has built up in the last two years. We should be able to see improvement on the company’s operating margins down the road, but the high costs on the machines may lead to bad short-term numbers. We are cautiously optimistic about the “unmanned retail strategy”, but wouldn’t be surprised to see a short-term draw-back.

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