Peet’s Coffee achieves 100% water processing for decaffeinated drinks
As demand for decaffeinated coffee increases at the start of the year, Peet’s Coffee has implemented water processing across its line of decaffeinated roasted beans, K-Cup pods, and handcrafted decaf coffee beverages sold in Peet’s cafes. According to a company press release, the process is chemical-free and naturally eliminates caffeine while preserving the integrity, taste, and quality of the coffee beans for an optimal sipping experience.
The decision to water process its decaffeinated coffees comes as Peet’s decaffeinated bean portfolio has grown 11% in the last year, according to Doug Welsh, vice president and roast master at Peet’s Coffee.
“Peete’s Coffee is committed to providing exceptional coffee experiences by adhering to the strictest standards for quality, sourcing, and flavour,” he stated in the release. “We are constantly improving our coffee offerings to better suit our consumers’ lifestyles, and decaffeinated coffee is a popular choice for many. To our decaffeinated coffee drinkers’ delight, we use the same superior roasted beans in our decaffeinated blends as we do in our regular coffees, ensuring that the flavour is never compromised. They can now enjoy a Peet’s coffee that has been naturally decaffeinated via the water process while maintaining the superior taste that Peet’s is known for.”
How it operates
The water process gently removes caffeine from fresh coffee beans while preserving the bean’s distinctive flavour profile. The decaffeination process is two-step: first, the decaffeinator creates a solution from pure hot water and unroasted coffee beans, and then filters out the caffeine. The solution is then used to soak a batch of raw green coffee beans selected and supplied by Peet’s. Caffeine is ejected, leaving the flavour alone. According to the release, the beans — which are high in flavour but low in caffeine — are then dried and prepared for hand roasting at Peet’s Roastery in Alameda, California.