Food waste adds to the world’s greenhouse gas emissions because rotting waste gives off methane, a greenhouse gas 84 times more potent than carbon dioxide. One company has an innovative solution: It takes food waste and turns it into a natural sweetener.
There is much to appreciate about Fooditive. Founded in 2018 by a Jordanian food scientist, Moayad Abushokhedim, Fooditive buys the apples and pears that farmers can’t sell due to flaws and uses them to create a sugar substitute. The company aims to achieve zero production waste by composting the scraps it can’t use.
The sweetener is compliant with the European Union’s organic standards and was awarded the Skal certification, which means Fooditive can produce an organic sweetener in addition to the regular one. And both may soon appear on store shelves.