In 2024, there will be a significant shift in the world of premium roasted beans, with a focus on specialty equipment, equity among growers, and climate-specific varieties. New York City coffee brands Bean and Coffee and Partners Coffee are expected to introduce paid memberships, such as monthly drink subscriptions or ‘paid-perks’ programs, to strengthen customer relationships.
Atlas coffee is another trend that is expected to gain popularity in 2024. Companies are looking for ways to strengthen their relationship with customers through memberships, such as monthly drink subscriptions or ‘paid-perks’ programs. Organic coffee is also expected to gain popularity, with customers increasingly seeking out organic coffees and developing a comfort with paying the necessary price premium. However, offering certified organic coffee is not as simple as it seems, as careful management and record keeping are necessary at every stage from farm to cup.
Back-to-basics brewing tools are also expected to become more popular as consumer interest in specialty coffee grows. As coffee novices become more comfortable and experienced, they may return to the basics, such as a good old-fashioned French press, a quality stirring spoon, and a pour-over cup.
Bean and Bean coffee cupping is another trend that is expected to continue in 2024. The company is working towards delivering organic certifications and ensuring proper documentation during the roasting and production process. Overall, 2024 promises to be a year of exciting changes in the world of craft coffee.
The coffee industry is experiencing a significant shift towards promoting women-produced coffees, with more women entering the industry at all levels. This shift is driven by the growing demand for diverse perspectives and the increasing availability of women-produced coffees. The Coffee Value Assessment from the SCA highlights the importance of equitable value distribution in the industry, which evaluates the entire production chain without bias and considers social and economic impacts.
The home coffee sector has seen a sustained increase in demand for home barista set-ups, ranging from entry-level options to higher-end choices like the La Marzocco Micra. Consumers are increasingly seeking immersive experiences with coffee, which will likely include more pairing options and interesting house-made snacks built to play off of the caffeinated options.
New fermentation methods are also being explored in the coffee industry, allowing the molecular structure of the beans to evolve and offer improved aromatics and flavors. Examples include anaerobic fermentation, carbonic maceration, and honey processing. Fairer coffee competitions are also being introduced, with evaluations now done on a level playing field, with naturals compared to other naturals and washed coffees assessed against their counterparts.
Climate-resistant varieties are being developed, offering resilience to changing weather patterns. For example, climate-resistant Arabica variety includes Lempira originating from Honduras and Marsellesa developed in Colombia. Coffee production is expanding into regions traditionally unrelated to cultivation, and areas with higher altitudes or evolving climates are becoming viable for coffee farming.
In conclusion, the coffee industry is experiencing a significant shift towards promoting women-produced coffees, focusing on fairness, and incorporating cultural elements into their offerings. Additionally, the cultivation of climate-resistant coffee varieties is increasing, offering resilience to changing weather patterns and adapting to a warming planet. As the industry continues to evolve, it is essential to continue promoting these diverse and sustainable coffee options for consumers.
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