Salt Spring Coffee Tackles Climate Change With ROC Coffee

The climate emergency is a pressing issue that needs to be addressed, and Salt Spring Coffee, the maker of Canada’s first Regenerative Organic Certified coffee, has launched a provocative ad campaign to raise awareness about the climate emergency. The company’s shares on social media have touted that “coffee sucks if it isn’t grown by regenerative farming. F- coffee if it doesn’t empower coffee farmers. We loathe coffee, if it doesn’t support fair trade supply chains.” A video on Instagram shows a man awakening from a time capsule in 2050, where he is told coffee has gone extinct. A banner plays with the statement: “By 2050 climate change could make coffee extinct. We’re fighting for it today with regenerative farming. Salt Spring Coffee. Infinitely good coffee for an infinitely better tomorrow.”

The bold ad campaign aims to highlight the importance of sustainable agriculture, raise awareness about how climate change is affecting coffee production, and highlight the company’s strong belief that the coffee industry should prioritize the well-being and empowerment of farmers who grow coffee beans. Salt Spring Coffee, a Certified B Corporation, sells its organic, fair-trade coffee in 1,500 locations across Canada, including 36 Costco stores in Western Canada, Sobeys, Loblaws, Metro, Safeway, Save-On-Foods, as well as many smaller independents.

Salt Spring Coffee has pledged to be zero waste by 2026. The company has been working at regenerative agriculture for 2.5 years, and the transition to regenerative agriculture has been relatively easy for the farmers. Coffee is considered agroforestry, so it does have shade cover, and many of the coffee producers we work with, the cooperatives, have already been doing these practices for years.

In conclusion, the climate emergency is a pressing issue that needs to be addressed through the implementation of regenerative agriculture. Salt Spring Coffee, a Certified B Corporation, is committed to supporting farmers and promoting sustainable agriculture. By incorporating regenerative agriculture into their operations, they hope to help ensure that coffee remains a valuable and sustainable product for future generations.

Salt Spring Coffee is committed to regenerative agriculture, which is about soil health and crop cover. The company works with its coffee supply chain to get certified and spread the word about this important practice. Salt Spring Coffee is incorporating regenerative agriculture into their product line, with four SKUs being 100% regenerative agriculture. The first U.S. market placement will be at 100 Sprouts stores on March 25, followed by Whole Foods Markets in the Pacific Northwest in May. They are also in the final stages of discussions with Kroger.

There has been growing interest in their ROC coffees, with several other banners interested. They are confident that they will secure many deals at Expo West. To become a zero-waste company by 2026, Salt Spring Coffee partnered with a local recycling-alternative company to set up different channels for waste diversion, giving products another life and potentially being cheaper.

Salt Spring Coffee founder wished they had known more about the challenges of starting a purpose-driven company over 25 years ago. They would have put together a more effective marketing plan and been able to sell their coffee at a lower cost. They now have two distributors, KeHE and Whisha, and two confirmed store chains in the U.S.

Salt Spring Coffee hopes to accomplish several milestones at Expo West this year, including becoming Regenerative Organic Certified, working with KeHE and Whisha, and establishing two confirmed store chains. They believe that their efforts have made them a successful and sustainable company.

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