PepsiCo Buying Energy Drink Maker Rockstar For $3.85B
From: abcnews
NEW YORK — PepsiCo is buying the energy drink maker Rockstar Energy Beverages for $3.85 billion.
PepsiCo and Coca-Cola have moved aggressively in their pursuit of consumers that have a much wider variety of drinks to choose from than several ago. Both must compete with smaller seltzer, soda, sparkling juice and energy drink makers that each market to a subset of consumers.