When Covid-19 imposed a state of emergency on New Zealand, Aucklander Ange Besant saw an opportunity to escape the corporate rat race and combine her passions for coffee and exercise.
“I was working from home a lot and realised there was no really strong coffee – there are plenty of mainstream brands out there and they’re nice but a bit boring,” she said.
“I knew there had to be a better blend just waiting to be created.”
The mother of two, who has a background in human resources and executive coaching, stated that she has always desired to own her own business and that lockdown provided the ideal opportunity.
Rather than “wallow in Covid’s misery,” she began experimenting with various coffee bean blends, eventually settling on a blend of notoriously strong and bitter robusta beans and others from Panama and Brazil.
Ange Besant used lockdown to launch Deadly Sin Coffee, a blend with twice the caffeine of other brews on the market.
The result was Deadly Sin Coffee, a blend with twice the caffeine content of others on the market.
After the coffee “created a ruckus” at her gym, where early risers clamoured for a caffeine boost, Besant realised she was onto something and began fine-tuning the blend.
The key was in the ratio of robusta to other beans.