Specialty Coffee Expo, The Largest Industry Event in North America, to Offer Two New Features: Green Coffee Connect and Retail Buyers Lounge

The Specialty Coffee Expo (Expo), North America’s largest B2B event for the specialty coffee industry, will debut two new features at the trade show and conference held at McCormick Place in Chicago from April 12 to Sunday, April 14. The Green Coffee Connect program, sponsored by Barista Attitude, will offer interactive programming for anyone selling or buying green coffee. Retail buyers attending the event can access a new Retail Buyers Lounge, which provides a dynamic opportunity for networking, conducting meetings, and exploring potential business partnerships with exhibitors.

Green Coffee Connect is a hub of activity designed for anyone interested in buying or selling green coffee. For the first time since its introduction as the Green Coffee Buyers and Sellers program, the green coffee community will have the opportunity to hear from experts about post-harvest processing trends, build their networks, and make new business contacts. The Retail Buyers Lounge will act as a designated space for skill-sharing, learning, and networking among global coffee retail industry professionals in attendance at Expo.

Green Coffee Summit (now Green Coffee Connect) and Coffee Retail Summit (now the Retail Buyers Lounge) were online events created in 2020 in response to the COVID-19 pandemic to support two particularly vulnerable sectors of the specialty coffee industry. Both event websites acted as resources for both events and curated resources from and for each industry. As the show grows, the commitment to ensuring the core value for loyal exhibitors and attendees grows as well.

Attendees to the Expo will have access to an inspiring and motivating education program with over 50 lectures, scientific poster sessions, and workshops. The event will also feature several highly anticipated interactive features including the Best New Product Competition, Coffee Design Awards, Cupping Exchange, Roaster Village, the 2024 US Latte Art Championship, and the US Roaster Championship. For the first time since 2019, the World Coffee Championships 2024 World Brewers Cup and World Cup Tasters Championship will take place at the Specialty Coffee Expo.

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