Royal Cup Coffee Reducing Hours & Eliminating Positions For ‘Significant’ Number Of Employees


BIRMINGHAM, Ala. (WBRC) – The conoravirus pandemic is impacting one of Birmingham’s most prominent brands, forcing layoffs and a reduction in workers’ hours.

Chip Wann, CEO and President of Royal Cup Coffee, issued the following statement over the weekend:

“Given the impact of the ongoing pandemic on our customers, COVID-19 has had an immediate and overwhelmingly negative impact on our company’s operations. Since the outbreak of the virus domestically, we began reducing as many expenses as possible. Unfortunately, given our current volume levels, it became necessary to reduce our workforce. We did not make this decision lightly.

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