Coffee Prices Need to Increase in Order for Cafes to ‘Survive’

Sky News host James Macpherson warns that the cost of living crisis is worsening as the price of morning coffee in Melbourne is rising. St Ali boss Lachlan Ward warns that cafes must adapt or risk closure in the coming years. Macpherson suggests that industry leaders will have to charge higher prices for takeaway coffee to survive, and that trendy customers may be willing to pay $7 for a cup of coffee.

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