Daily Coffee Consumption at 20-Year High, Up Nearly 40%

The National Coffee Association (NCA) has reported a 37% increase in past-day coffee consumption among American adults since 2004, marking the highest level in over 20 years. The report shows that 67% of Americans have had coffee in the past day, compared to 49% in 2004. Additionally, 75% of Americans have had coffee in the past week, a 4% increase since the Spring 2023 NCDT. The rise in past-day coffee consumption is primarily driven by consumers aged 25+, with the greatest increase among those aged 60+. Specialty coffee consumption also saw significant growth, with 57% of American adults having a specialty coffee in the past week, up 7.5% year-on-year. The most popular specialty coffee is espresso-based beverages, with lattes being the most popular. Ready-to-drink coffee has become the third most popular preparation method among past-day coffee drinkers, with drip coffee makers and single-cup brewers remaining the top two at home preparation methods.

NCA President and CEO William “Bill” Murray commented: 
“NCA’s exclusive research has tracked coffee trends for more than 70 years, and America’s favorite beverage has only ever continued to grow in terms of overall popularity and in innovating to meet consumers’ evolving tastes. This year’s two-decade high is only the latest proof of America’s enduring love affair with coffee.”

Read More @ Newswire

Suggested Reading