The creators of the World’s Strongest Coffee, Death Wish Coffee Co., have introduced their newest ready-to-drink product line extension: the first-ever World’s Strongest Latte.
The business, based in Upstate New York, has spent the last two years perfecting its recipe for the World’s Strongest Latte, ensuring it packed the same high-caffeine punch Death Wish Coffee is known for by only using the highest-quality organic ingredients.
Death Wish Coffee’s latte is made with USDA Certified Organic ingredients and contains 300 milligrammes of caffeine per 8-ounce can, which is triple the strength of your normal cup of coffee. Consumers can take this grab-and-go drink anywhere to fuel even their busy days, thanks to its solid yet smooth and indulgent taste.
“It took a long time to get it exactly right, but the end result was well worth the wait,” said Eric Donovan, vice president of business growth. “The World’s Strongest Latte is finally here, just in time for summer. As the weather warms up and customers want a sweeter and more refreshing way to start their day, sales of ready-to-drink beverages usually increase in May.”
According to Nielsen, the ready-to-drink market was worth $22.4 billion in 2019 and is expected to grow to $42.36 billion by 2021. As customers become more health-conscious, this is the fastest-growing segment in the retail coffee market and the fastest-growing nonalcoholic beverage product, according to Mintel. With 46 percent indicating that they have consumed ready-to-drink coffee, Gen Z customers (born between 1995 and 2007) are the predominant ready-to-drink coffee audience.
According to Nielsen, the global ready-to-drink market was estimated at $22.4 billion in 2019 and is expected to hit $42.36 billion by 2021. Death Wish Coffee spent more than two years studying and creating a highly caffeinated ready-to-drink line made with only natural and organic ingredients to fuel this increasingly rising industry, and after receiving hundreds of requests from current customers.
Mike Pilkington, chief operating officer, said, “We take great pride in being a customer-centric company.” “We developed our latte offering by listening to our customers tell us what they want, and we delivered in a big way—300 mg of caffeine—to them.”
The public first learned about the latest product launch during a St. Patrick’s Day live stream with the Dropkick Murphys, during which the band expressed how much they loved the latte. Following feedback from Death Wish Coffee buyers, the company agreed to introduce the Latte sale a few weeks before the official launch date, with no additional marketing support. With a 4.9-star rating on Amazon and the Death Wish Coffee website, the response was overwhelmingly positive.