Guatemala has been announced by the Specialty Coffee Association (SCA) as this year’s official Portrait Country at World of Coffee Milan.
World of Coffee, which will take place at the Milano Convention Center from June 23 to June 25, 2022, is Europe’s premier trade show for coffee professionals, with visitors and exhibitors from over 85 countries expected to attend.
Each year, the SCA collaborates with a coffee-producing nation to highlight the efforts of its farmers and the distinctive qualities of their coffees.
“It’s fantastic to be the featured country at this year’s World of Coffee Milan, where we can highlight the dynamic and vibrant community that Guatemalan Coffees represent. The President of Anacafé, Juan Luis Barrios, is delighted to invite everyone to Guat’s Next (Guatemalan National Coffee Association).
At World of Coffee, more than 200 of the world’s leading coffee and HoReCa industry suppliers will showcase their newest products.
The Green Coffee Buyers and Sellers Program, a brand-new programme designed to help coffee producers, cooperatives, exporters, importers, and roasters reconnect with one another, will be featured at the show.