Why Is Reborn Coffee (REBN) Stock Up 93% Today?

Reborn Coffee has signed a Master License Agreement with interior design and consulting firm IAID to expand its business into China. The agreement will see the California-based company launch a flagship location in Guangzhou #73. Reborn aims to replicate its success in Malaysia by developing a fourth-wave coffee presence in the country, appealing to the tastes of the over 127 million people in the province. CEO Jay Kim expressed his dedication to ensuring the expansion into China becomes a landmark success, stating that this joint venture is a significant step forward in introducing Reborn Coffee’s distinctive coffee culture to new geographies.

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