Meet The Secretive German Family Behind The $2.5 Billion Peet’s Coffee IPO


Even amid a global pandemic, the people behind JDE Peet’s, managed to raise $2.5 billion and take the company public on the Euronext Amsterdam—all in just 10 days. It was Europe’s largest IPO since 2018.

Shares of JDE Peet’s surged 14% in their debut on Friday in Europe. The company, resulting from the merger of Jacobs Douwe Egberts and Peet’s last December, is the world’s No. 2 coffee player, with a portfolio that includes Jacobs Coffee, Douwe Egberts, Peet’s, L’OR, Senseo, Tassimo, Pickwick and more.

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