The one thing I have missed the most during quarantine is going to cafes because I have now realized that someone else making coffee for me is a joy I took for granted. Baristas often aren’t respected enough for their craft and maybe it is so because people can’t visually see their process. So Starbucks has redesigned the bulky espresso machine to a slim, sleek tower that uses the bottom-fill method for a smoother espresso and experience!
The Phantom Espresso was born out of a need to make the experience a consumer has with the barista better. You tend to love what you eat or drink more if you have an appreciation for the person making it. The traditionally large espresso machines are obtrusive to the craft and become a barrier between the craftsmen of the beverage and the curious coffee drinkers.