Coffee Drinkers Are Seeking Out Subscriptions And Higher-End Beans Amid The Pandemic


When millions of Americans suddenly found themselves homebound amid the pandemic, they didn’t skimp on their java. Increased at-home coffee consumption has translated into a relative boom for some smaller-scale coffee roasters.

Consumers have taken their specialty coffee shop habits home with them by buying pricier beans and trading up to fancier Folgers. They’ve also been signing up in droves for coffee subscription services that send bags of artisan beans to their doorsteps.

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