Startup Behind Super Coffee Gets Valuation Topping $200 Million


Kitu Life Inc., the startup behind fast-growing beverage brand Super Coffee, has raised $25 million in a fundraising round that values it at more than $200 million.

The round closed this month and was led by Skyview Capital, said Kitu Life Chief Executive Officer Jim DeCicco, who founded the company with younger brothers Jake and Jordan.

The DeCiccos have a “never, ever say die attitude, a highly differentiated product, a large addressable market and a vision for building a sustainable and enduring brand,” Alex Soltani, founder of Los Angeles-based Skyview, said in a statement.

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