Starbucks Launches Its Own Production House, Starbucks Studios

Starbucks is launching its own production studio, Starbucks Studios, in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar. The studio will produce original entertainment and tell stories that deepen connections and spark conversations. Starbucks is aiming to harness the power of storytelling to foster connections, inspire change, and build a stronger sense of community.

Starbucks Studios is part of the brand’s efforts to strengthen its global expansion, with plans to reach about 55,000 total stores and 38,000 locations worldwide. Three out of every four planned stores will open outside the U.S. Starbucks has always nurtured the limitless possibilities of human connection and intends to continue doing so in the future through platforms of collaboration in creative arts, design, architecture, fashion, publishing, and music.

The new studio makes Starbucks the latest brand to open its own production house. In 2021, Nike launched Waffle Iron Entertainment, which recently released Sue Bird: In The Clutch, a documentary covering Bird’s basketball career. Brands like AB InBev, Saint Laurent, Mailchimp, and LVMH have also launched their own studios or entertainment divisions.

Starbucks Studios advances its mission to nurture the limitless possibilities of human connection, and it is honored to have the opportunity to shine a light on the stories and people who inspire them. Starbucks has previously played in the entertainment industry, with releases such as Upstanders in 2016, Hingakawa in 2019, and This Is Football. Sugar23, who produced the Oscar-winning film Spotlight, works across the film and marketing industries and specializes in connecting Hollywood figures with brands interested in funding or co-producing branded entertainment. In May, Sugar debuted The Way Upfronts, a TV upfront event that connects Hollywood and brand marketers.

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