A New Era For Sustainable Coffee In Italy

From: forbes.com

In the land of €1 espresso, the sustainable coffee movement is gaining momentum.

When Starbucks first opened in Milan in 2018, critics derided the arrival of the coffee powerhouse for disrupting Italy’s traditional coffee culture. But the truth is, specialty coffee was already a growing trend – with consumers realizing the bottom line of cheap coffee had to change. Now that the pandemic has impacted supply chains at a local and global level, calling upon all of us to consider our habits and consumption, specialty coffee can help us identify the changes we should strive to implement in this new world.

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