Coffee Producers Battle Price Gloom


Coffee, the world’s favourite morning cuppa of cheer, is not bringing any joy to its producers.

Coffee growers are struggling, as falling prices amid the Covid-19 pandemic are resulting in most producer countries unable to cover their costs, “let alone provide a decent livelihood to their families,” the International Coffee Organization (ICO) said.

Top executives of the global coffee industry met virtually to discuss measures to address key issues in the coffee sector such as persistently low coffee prices.

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