Coronavirus isn’t slowing the coffee business, at least when it comes to mobile ordering and payments, and Seattle startup Joe Coffee is seizing on demand for its services by raising $1.3 million in new funding, the company announced Thursday.
The “second seed round” was led by Craft Ventures and follows investments of $2.2 million from Gravity Payments, Flying Fish Partners and others.
The 6-year-old company’s mobile order and rewards app helps local and independent coffee retailers compete with big chains such as Starbucks.
More than 1,000 shops are now on the platform and business is booming during the pandemic and shutdowns as coffee sellers and drinkers have been forced to change in-store habits and embrace a tech-driven solution. Joe Coffee says sales have increased 20X since March.