Money Rule Book: Shivam Shahi On How The Millennial-Hip Brand Blue Tokai Coffee Was Built


Across the world, the COVID-19 pandemic has affected consumer-centric businesses, and India is no different. Today, running a homegrown business has meant adapting quickly, by opening up new doors to product delivery, innovation, and embracing digital to reach out to customers. It’s something that Shivam Shahi and founding member of the millennial-hip Blue Tokai Coffee Roasters, knows well — how to set up your own business and sustain it.

Blue Tokai Coffee Roasters launched in 2013 when co-founders Matt Chitharanjan and Namrata moved to Delhi, the dearth of freshly roasted, high-quality Arabica coffee pushed them to contact estates growing high-quality coffee.

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