Starbucks, Costa take on the challenge of growing the coffee business in China


China’s coffee shop market is set to grow at nearly 6 per cent a year in the next five years, but competition is fierce and is forcing the chains to innovate.

Zhang Xinyuan, a Shanghai white-collar worker, is happy that a new Starbucks outlet has opened near her flat in the city’s Pudong district.

“A cup of Starbucks espresso drink in the morning is an essential part of my daily life and the new outlet, within only five minutes’ walk from home, will save me a lot of time,” said the 35-year-old. “Starbucks has reasons to smile in this market since it has so many loyal customers like me.”

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