Breakfast Sales At Fast-Food Giants Like Starbucks And Mcdonald’s ‘Dried Up’ During The Pandemic


Americans are now eating the most important meal of the day at home — if they bother at all.

Chains including McDonald’s, Starbucks, and Dunkin’ reported over the last week that breakfast sales are continuing to slump, even as sales through the rest of the day have improved during the coronavirus pandemic.

Prior to the coronavirus, breakfast was a growing market, which drew more competition. Wendy’s launched a national breakfast menu in March, while Panera has been trying to draw in more breakfast with a coffee subscription service.

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